Cassanovas at the ANUGA Trade fair, which took place in Cologne/Germany from 9 to 13 October 2021. With more than 70,000 visitors from 169 countries and more than 4,600 exhibitors from 98 nations, the world’s leading trade fair for food and beverages was an amazing event and the right place to present our product to a truly global audience.
A big thank you to the organizers of the ANUGA Trade fair to set up a save environment making a show of such magnitude possible.
Of course, it was important for us to find out what other manufacturers are offering, especially coming from south and central America where many big Firms process Sweet potatoes, Taro (Coco yam) and Yuca (Cassava).
That our existing customers in Europe could visit us and we were able to talk directly about our plans and targets. Finding solution together as Partners in these challenging times with all its supply chain difficulties.
We have found great new business opportunities and we were really excited that our chips had become an insider tip so that on the last day of the fair we didn’t have a single sample pack left over.
The only thing that remains to mention is that we will definitely participate again in two years’ time and, as discussed with our friends from the Nigerian Export Promotion council / NEPC (who were also represented at our booth), certainly in a larger format and this time with more companies from Nigeria because the market is open, and we can all take advantage of the export opportunities.
Let’s do our homework, get better, stay lean and see you again ANUGA in 2023.
Cassanovas the irresistible taste!
